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Strategic Intent
Hamel, Gary; Prahalad, C. K.
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Description for Strategic Intent
Paperback. Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice. This title offers you the opportunity to make these seminal pieces a part of your permanent management library. Series: Harvard Business Review Classics. Num Pages: 112 pages, Illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 166 x 108 x 8. Weight in Grams: 92.
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: "Build a personal copier to sell for ... Read more
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: "Build a personal copier to sell for ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Harvard Business Review Press United States
Number of pages
112
Condition
New
Series
Harvard Business Review Classics
Number of Pages
112
Place of Publication
, United States
ISBN
9781422136546
SKU
V9781422136546
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Hamel, Gary; Prahalad, C. K.
Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world. ... Read more
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