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Stakeholder Power: A Winning Strategy for Building Stakeholder Commitment and Driving Corporate Growth
Steven F. Walker
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Description for Stakeholder Power: A Winning Strategy for Building Stakeholder Commitment and Driving Corporate Growth
Paperback. How to compete on the basis of your invisible assets--your priceless relationships with customers, employees, suppliers, and shareholders Num Pages: 272 pages, black & white illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 18. Weight in Grams: 425.
In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management ... Read more
In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management ... Read more
Product Details
Condition
Used, Like New
Publisher
Perseus Publishing Cambridge, Massachusetts
Number of pages
272
Format
Paperback
Publication date
2002
Number of Pages
272
Place of Publication
Boulder, United States
ISBN
9780738206837
SKU
KRS0003111
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
About Steven F. Walker
Steven F. Walker is the president and CEO of Walker Information, a world leader in measuring stakeholder relationships and corporate reputation. The third generation to lead his family business, he lives in Indianapolis, Indiana. Jeffrey W. Marr is Vice President, People and Product Development, at Walker Information, where he is a senior member of the firm's research and development team. ... Read more
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