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Mission: How the Best in Business Break Through
Michael Hayman
€ 21.99
€ 19.26
FREE Delivery in Ireland
Description for Mission: How the Best in Business Break Through
Paperback. Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Num Pages: 240 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. Weight in Grams: 368.
In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.
Product Details
Publisher
Penguin Books Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780241247068
SKU
V9780241247068
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-22
About Michael Hayman
Michael Hayman MBE and Nick Giles co-founded Seven Hills, the 'Best Corporate Consultancy in the world' (Holmes Report). Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School. Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.
Reviews for Mission: How the Best in Business Break Through
Mission shows perfectly how the business landscape is changing and provides you with a set of awesome tools to turbo-charge your business for the 21st century
James Watt, co-founder, BrewDog This book rocks! Simply put, Mission is a blueprint for the future of business
Sarah Wood, co-founder and co-CEO, Unruly In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player
Sherry Coutu, board member, LinkedIn and London Stock Exchange In Mission, Michael Hayman and Nick Giles show very clearly why standout companies are increasingly defined by purpose and the ambition to effect positive change . . . This book is an apt appreciation of the business culture that is developing and has developed in the UK over recent years, one in which I have seen its authors play an important role in cultivating
HRH The Duke of York, KG Mission will help its readers see with clarity what the future of successful business already looks like
Paul Lindley, founder, Ella's Kitchen Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society
John Mackey, founder, Whole Foods Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. In Mission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper
Joe Gebbia, Co-founder and Chief Product Officer, Airbnb Seven Hills are a smart outfit and an exciting business
Peter Jones CBE, Dragons' Den investor Good things happen when you are in their vicinity. I recommend them highly
Alain de Botton (on Seven Hills) Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur
Elitebusiness
Simply the most invigorating business book I have ever read
Director
Fascinating - and all the better for being digestible and readable. Business schools should study its pages
Chris Blackhurst
Evening Standard
James Watt, co-founder, BrewDog This book rocks! Simply put, Mission is a blueprint for the future of business
Sarah Wood, co-founder and co-CEO, Unruly In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player
Sherry Coutu, board member, LinkedIn and London Stock Exchange In Mission, Michael Hayman and Nick Giles show very clearly why standout companies are increasingly defined by purpose and the ambition to effect positive change . . . This book is an apt appreciation of the business culture that is developing and has developed in the UK over recent years, one in which I have seen its authors play an important role in cultivating
HRH The Duke of York, KG Mission will help its readers see with clarity what the future of successful business already looks like
Paul Lindley, founder, Ella's Kitchen Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society
John Mackey, founder, Whole Foods Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. In Mission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper
Joe Gebbia, Co-founder and Chief Product Officer, Airbnb Seven Hills are a smart outfit and an exciting business
Peter Jones CBE, Dragons' Den investor Good things happen when you are in their vicinity. I recommend them highly
Alain de Botton (on Seven Hills) Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur
Elitebusiness
Simply the most invigorating business book I have ever read
Director
Fascinating - and all the better for being digestible and readable. Business schools should study its pages
Chris Blackhurst
Evening Standard