Business strategy
Results 161 - 180 of 1018
Business strategy
Paperback. Just as Machiavelli's The Prince described a code of conduct for political leaders, so McAlpine explores the relationship between the modern business leader and his or her employees and shareholders. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 155 x 14. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471350958
- ISBN
- 9780471350958
Paperback
Condition: New
€ 45.99€ 35.40
€ 45.99
€ 35.40
Hardcover. The cost and difficulty of introducing new products to the consumer markets leads companies to take better advantage of existing intellectual property. What makes this difficult is that they must do this on a global level. This text aims to help companies gain an advantage in the global market. Editor(s): Simensky, Melvin; etc. Series: Wiley Intellectual Property. Num Pages: 620 pages, black & white illustrations. BIC Classification: KJC; KJK; LNR. Category: (P) Professional & Vocational. Dimension: 264 x 185 x 46. Weight in Grams: 1250.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd
- Number of pages
- 620
- Condition
- New
- SKU
- V9780471351085
- ISBN
- 9780471351085
Hardback
Condition: New
€ 273.48
€ 273.48
Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471356592
- ISBN
- 9780471356592
Hardback
Condition: New
€ 51.72€ 44.63
€ 51.72
€ 44.63
Hardcover. An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing. Editor(s): Day, George S.; Schoemaker, Paul J. H. Num Pages: 480 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 166 x 32. Weight in Grams: 846.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 480
- Condition
- New
- SKU
- V9780471361213
- ISBN
- 9780471361213
Hardback
Condition: New
€ 53.99€ 42.32
€ 53.99
€ 42.32
Hardcover. Virtual Teams, Second Edition emphasizes the importance of focusing first on people rather than technology when trying to make a virtual workplace happen. Successful virtual companies observe the "The 90/10 Rule. " It's 90% people and 10% technology. Num Pages: 352 pages, illustrations. BIC Classification: KJC; KJE; KJMV2; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (XV) Technical / Manuals. Dimension: 231 x 162 x 30. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471388258
- ISBN
- 9780471388258
Hardback
Condition: New
€ 57.46€ 49.24
€ 57.46
€ 49.24
Hardcover. FROM PATENT TO PROFIT Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Series: Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics. Num Pages: 264 pages, Ill. BIC Classification: KJC; KJMV6; LNR. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 25. Weight in Grams: 566.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780471390756
- ISBN
- 9780471390756
Hardback
Condition: New
€ 126.03
€ 126.03
Hardcover. Is Your Company Getting the Most from Its Investment in Change? Many companies have already invested heavily in infrastructure change, some are making that investment now, and all are contemplating the costs of becoming or evolving as an e-business. Num Pages: 208 pages, Ill. BIC Classification: KJC; KJE; KJQ; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 167 x 18. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780471392088
- ISBN
- 9780471392088
Hardback
Condition: New
€ 68.96€ 58.45
€ 68.96
€ 58.45
Hardcover. Praise for J.K. Lasser Pro Expert Financial Planning "A gem of a personal financial planning guide. Dr. Arffa has prepared many of the chapters himself and his highly readable and accessible overviews are presented with grace and clarity. Included also are discussions by industry professionals and leading investment thinkers. Editor(s): Arffa, Robert C. Series: J. K. Lasser Pro S. Num Pages: 448 pages, Illustrations. BIC Classification: KFFK; KJC; KJMV1. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 32. Weight in Grams: 850.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9780471393665
- ISBN
- 9780471393665
Hardback
Condition: New
€ 60.34€ 51.54
€ 60.34
€ 51.54
Hardcover. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pages, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471395621
- ISBN
- 9780471395621
Hardback
Condition: New
€ 53.99€ 41.75
€ 53.99
€ 41.75
Paperback. Ensure a smooth-running operation with the indispensable guidance offered in Sales and Operations for Your Small Business. Here is detailed information on how to plan for and integrate departments, analyze markets, forecast sales, set pricing levels, manage inventories, outsource selected functions, and much more. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJMV7; KJVS. Category: (P) Professional & Vocational. Dimension: 248 x 191 x 15. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471397045
- ISBN
- 9780471397045
Paperback
Condition: New
€ 53.99€ 42.36
€ 53.99
€ 42.36
Hardcover. A hands-on resource that shows nonprofits how to adopt entrepreneurial behaviors and techniques The rising spirit of social entrepreneurship has created all kinds of new opportunities for nonprofit organizations. But at the same time, many are discovering more than their share of challenges as well. Series: Wiley Nonprofit Law, Finance, and Management Series. Num Pages: 352 pages, Illustrations. BIC Classification: KJC; KJVX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 255 x 187 x 29. Weight in Grams: 784.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471397359
- ISBN
- 9780471397359
Hardback
Condition: New
€ 49.96
€ 49.96
Hardcover. This book teaches the entrepreneur seeking to grow his or her business how to find venture capital, make the business attractive to venture capitalists, protect his/her interests in negotiating an agreement, and deal with the venture capitalists once the agreement is signed. Num Pages: 336 pages, Illustrations. BIC Classification: KFFM; KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 237 x 156 x 27. Weight in Grams: 678.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471398134
- ISBN
- 9780471398134
Hardback
Condition: New
€ 57.46€ 49.24
€ 57.46
€ 49.24
Hardcover. Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Series: Wiley Cost Management Series. Num Pages: 288 pages, Illustrations. BIC Classification: KFCC; KJC; KJMV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 164 x 21. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471415350
- ISBN
- 9780471415350
Hardback
Condition: New
€ 138.33
€ 138.33
Paperback. Presents the tools and techniques from the leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia. This book examines how companies can develop financial benefits and extract more value from their intellectual capital. Series: Intellectual Property S. Num Pages: 384 pages, Ill. BIC Classification: KJC; KJMV6. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 228 x 156 x 23. Weight in Grams: 607.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- New edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471417477
- ISBN
- 9780471417477
Paperback
Condition: New
€ 61.52
€ 61.52
Paperback. All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. Series: Getting Started. Num Pages: 352 pages. BIC Classification: JM; KJC; MBPK. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 23. Weight in Grams: 436.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471426233
- ISBN
- 9780471426233
Paperback
Condition: New
€ 62.08
€ 62.08
Paperback. A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Num Pages: 272 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 15. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471441090
- ISBN
- 9780471441090
Paperback
Condition: New
€ 27.99€ 22.50
€ 27.99
€ 22.50
Hardcover. The CEO and the Monk tells the story of the working relationship between the CEO of KeySpan energy and his company's spiritual guide - an actual monk. KeySpan has found success as company that is both profitable and ethical in its business decisions. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 239 x 174 x 21. Weight in Grams: 526.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471450115
- ISBN
- 9780471450115
Hardback
Condition: New
€ 38.99€ 30.82
€ 38.99
€ 30.82
Hardcover. Breakthrough! will help executives lead their teams to peerless, unsurpassed performance by helping them define a grand goal and engage the organization to pursue and achieve that goal, no matter how difficult the challenge seems. Num Pages: 244 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 240 x 161 x 25. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 244
- Condition
- New
- SKU
- V9780471454403
- ISBN
- 9780471454403
Hardback
Condition: New
€ 31.99€ 25.26
€ 31.99
€ 25.26
Hardcover. If you want real-world solutions to drive monstrous results, like a 25-50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your business, enhance your profits, boost your earnings, and improve your life. Num Pages: 368 pages, black & white illustrations. BIC Classification: KJC; KJMV7. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 237 x 167 x 28. Weight in Grams: 706.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471463634
- ISBN
- 9780471463634
Hardback
Condition: New
€ 44.99€ 34.48
€ 44.99
€ 34.48
Paperback. Business Plans to Game Plans shows owners and managers of small businesses how to improve their profitability and how to make realistic business decisions. This revised edition presents the management strategies of Jan King, a former president and CEO of Merritt Publishing, who doubled the company's revenues over four years. Num Pages: 288 pages, ill. BIC Classification: KJC; KJM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 277 x 211 x 16. Weight in Grams: 678.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- Revised Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471466161
- ISBN
- 9780471466161
Paperback
Condition: New
€ 30.99€ 24.35
€ 30.99
€ 24.35