11%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
Blown to Bits: How the New Economics of Information Transforms Strategy
Thomas S. Wurster
€ 31.99
€ 28.46
FREE Delivery in Ireland
Description for Blown to Bits: How the New Economics of Information Transforms Strategy
Hardcover.
Richness or reach? The trade-off used to be simple but absolute: your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. "Blown to Bits" reveals how the spread ... Read more
Richness or reach? The trade-off used to be simple but absolute: your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. "Blown to Bits" reveals how the spread ... Read more
Product Details
Format
Hardback
Publication date
1999
Publisher
Harvard Business School Press Massachusetts
Condition
New
Number of Pages
288
Place of Publication
, United States
ISBN
9780875848778
SKU
V9780875848778
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Thomas S. Wurster
Philip Evans is a Senior Vice President of the Boston Consulting Group in Boston. Thomas S. Wurster is a Vice President of The Boston Consulting Group in Los Angeles. The authors are coleaders of The Boston Consulting Group's Media and Convergence Practice.
Reviews for Blown to Bits: How the New Economics of Information Transforms Strategy