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Seung Ho Park - Scaling the Tail: Managing Profitable Growth in Emerging Markets - 9781137543530 - V9781137543530
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Scaling the Tail: Managing Profitable Growth in Emerging Markets

€ 101.41
FREE Delivery in Ireland
Description for Scaling the Tail: Managing Profitable Growth in Emerging Markets Hardback. This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. Num Pages: 179 pages, 28 black & white illustrations, 20 colour illustrations, biography. BIC Classification: KCG; KCM; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 21. Weight in Grams: 368.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Product Details

Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
163
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137543530
SKU
V9781137543530
Shipping Time
Usually ships in 10 to 12 working days
Ref
99-15

About Seung Ho Park
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, ... Read more

Reviews for Scaling the Tail: Managing Profitable Growth in Emerging Markets
"Creative, bold and contrarian. Scaling the Tail up-ends conventional wisdom about how to succeed in emerging markets and offers a fresh new formula for profitable growth." - Peter Williamson, Hon. Professor of International Management, University of Cambridge, UK "This book brilliantly explains the strategy and practice of 'profitable growth,' providing the details about its implementation and myriad ... Read more

Goodreads reviews for Scaling the Tail: Managing Profitable Growth in Emerging Markets


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