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New Venture Management: The Entrepreneur´s Roadmap
Donald F. Kuratko
€ 65.50
€ 42.43
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Description for New Venture Management: The Entrepreneur´s Roadmap
Paperback. .
This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This edition's structure aligns more logically with the venture's lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including: ... Read more
This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This edition's structure aligns more logically with the venture's lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including: ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
336
Place of Publication
London, United Kingdom
ISBN
9781138208919
SKU
V9781138208919
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Donald F. Kuratko
Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and the Executive and Academic Director of the Johnson Center for Entrepreneurship and Innovation at the Kelley School of Business at Indiana University, USA. He has authored 190 articles and 30 books, including one of the leading entrepreneurship books in the world. ... Read more
Reviews for New Venture Management: The Entrepreneur´s Roadmap
This is an invaluable road map, not just for anyone thinking about starting a new business, but also for those wanting to unravel the mysteries of entrepreneurship. This important, easy-to-read book, written by two giants in the field of entrepreneurship, makes the complicated process of launching a new business seem straightforward and within anyone's grasp. It is written in a ... Read more