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The Luxury Market in Brazil: Market Opportunities and Potential
Claudio Diniz
€ 63.74
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Description for The Luxury Market in Brazil: Market Opportunities and Potential
Hardcover. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFCK; KJD; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 16. Weight in Grams: 356.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
181
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137432544
SKU
V9781137432544
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Claudio Diniz
Claudio Diniz is the Vice-Coordinator for the Luxury Commission at the French Chamber of Commerce, Brazil, the Coordinator of the MBA in Luxury Management at two Universities in Brazil, and is the CEO at Maison du Luxe, a consultancy specializing in events management expertise. He writes a monthly column on luxury trends and insights for Luxus Magazine and is author ... Read more
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