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Advanced Marketing Research
Bagozzi
€ 51.99
€ 40.00
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Description for Advanced Marketing Research
Paperback. Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Editor(s): Bagozzi, Richard (University of Michigan USA). Num Pages: 416 pages, 0. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 193 x 23. Weight in Grams: 766.
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Product Details
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
416
Condition
New
Number of Pages
432
Place of Publication
New York, United States
ISBN
9781557865496
SKU
V9781557865496
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bagozzi
Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management and Professor of Marketing at the School of Business Administration, the University of Michigan, USA.
Reviews for Advanced Marketing Research
"Summaries of the most sophisticated research techniques." Book News