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18%OFFJoseph Mccormack - Brief: Make a Bigger Impact by Saying Less - 9781118704967 - V9781118704967
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Brief: Make a Bigger Impact by Saying Less

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Description for Brief: Make a Bigger Impact by Saying Less Hardcover. Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 22. Weight in Grams: 444.

Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline ... Read more

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief. Show Less

Product Details

Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Number of pages
240
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9781118704967
SKU
V9781118704967
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Joseph Mccormack
JOSEPH McCORMACK is the founder and CEO of Sheffield Marketing Partners. Sheffield specializes in message and narrative development, and also provides video production and marketing communications services to help package stories to suit the right audiences. Joe has more than 20 years of experience as a senior marketing executive helping companies develop strategic communications that make them stand apart in ... Read more

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