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All the Right Moves: A Guide to Crafting Breakthrough Strategy
Constantinos Markides
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Description for All the Right Moves: A Guide to Crafting Breakthrough Strategy
Hardcover. A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. It also reveals how creative thinking leads to strategic innovation. Num Pages: 232 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 162 x 242 x 25. Weight in Grams: 576.
Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? Any company engaged in strategy making must raise these questions, identify possible answers, and then choose what to do and what not to do. The objective should be to come up with ideas ... Read more
Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? Any company engaged in strategy making must raise these questions, identify possible answers, and then choose what to do and what not to do. The objective should be to come up with ideas ... Read more
Product Details
Format
Hardback
Publication date
1999
Publisher
Harvard Business School Pr 1999-09-01
Number of pages
240
Condition
New
Number of Pages
232
Place of Publication
, United States
ISBN
9780875848334
SKU
V9780875848334
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Constantinos Markides
Constantinos C. Markides is a Professor at the London Business School.
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