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Trademark Valuation: A Tool for Brand Management
Gordon V. Smith
€ 97.81
€ 80.21
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Description for Trademark Valuation: A Tool for Brand Management
Hardcover. A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods. Series: Wiley Finance. Num Pages: 368 pages, Illustrations. BIC Classification: 1KBB; KJMV7; LNRF. Category: (P) Professional & Vocational. Dimension: 185 x 255 x 31. Weight in Grams: 762.
A practical and useful resource for valuing trademarks
A practical and useful resource for valuing trademarks
The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.
A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition.
- Considers methods to determine the real value of your trademark and exploit its full potential
- Offers dozens of case studies that illustrate how to apply valuation methods and ... Read more
- Communicates complex legal and financial concepts, terms, principles, and practices in plain English
- Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
Product Details
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Number of pages
368
Condition
New
Series
Wiley Finance
Number of Pages
368
Place of Publication
New York, United States
ISBN
9781118245262
SKU
V9781118245262
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Gordon V. Smith
GORDON V. SMITH is Chairman Emeritus of AUS Inc., a multidiscipline consulting and market research firm, a member of the Board of Trustees of the University of New Hampshire School of Law, and Distinguished Professor of IP Management at the law school's Franklin Pierce Center for Intellectual Property. During his long consulting career, he has advised clients on the value ... Read more
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