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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki
€ 14.99
€ 11.46
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Description for The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Paperback. Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition. Num Pages: 336 pages. BIC Classification: KJH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129 x 23. Weight in Grams: 242.
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of ... Read more
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of ... Read more
Product Details
Publisher
Penguin
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
336
Place of Publication
London, United Kingdom
ISBN
9780241187265
SKU
V9780241187265
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Guy Kawasaki
Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay ... Read more
Reviews for The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle.
The Times
This is a must-read book for every entrepreneur
Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank Anyone trying to change the world should read The Art ... Read more
The Times
This is a must-read book for every entrepreneur
Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank Anyone trying to change the world should read The Art ... Read more