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The Prisoner and the Penguin
Giles Lury
€ 22.82
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Description for The Prisoner and the Penguin
Paperback.
The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which ... Read more
The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
192
Condition
New
Number of Pages
192
Place of Publication
London, United Kingdom
ISBN
9781907794513
SKU
V9781907794513
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Giles Lury
Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.
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