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The Fundamentals of Creative Advertising: Second edition (AVA Academia)
Ken Burtenshaw
€ 36.99
€ 32.77
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Description for The Fundamentals of Creative Advertising: Second edition (AVA Academia)
Paperback. Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. Series: Fundamentals. Num Pages: 184 pages, 200. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 230 x 203 x 14. Weight in Grams: 684.
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage ... Read more
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage ... Read more
Product Details
Publisher
AVA Publishing
Number of pages
184
Format
Paperback
Publication date
2011
Series
Fundamentals
Condition
New
Number of Pages
184
Place of Publication
Lausanne, Switzerland
ISBN
9782940411566
SKU
V9782940411566
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Ken Burtenshaw
Ken Burtenshaw has extensive experience as a senior art director in the advertising business and currently runs the BA (Hons) Advertising course at Southampton Solent University, UK. Nik Mahon worked as an art director at several advertising agencies and has authored Basics Advertising: Art Direction (AVA Publishing, 2010). He is a senior lecturer in advertising at Southampton Solent University, ... Read more
Reviews for The Fundamentals of Creative Advertising: Second edition (AVA Academia)
A useful overview of the advertising process from brief to realisation with lots of excellent examples. A good section on ambient and guerilla advertising too.
Dave Caton, Swindon College, School of Art, UK
This book combines beauty and edginess with its blend of four-colour ads, groundbreaking campaigns, and how-to narrative. Part of the AVA Fundamentals series of art ... Read more
Dave Caton, Swindon College, School of Art, UK
This book combines beauty and edginess with its blend of four-colour ads, groundbreaking campaigns, and how-to narrative. Part of the AVA Fundamentals series of art ... Read more