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The Fall of Advertising and the Rise of PR
Al Ries
€ 16.99
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Description for The Fall of Advertising and the Rise of PR
Paperback. Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 202 x 135 x 20. Weight in Grams: 262.
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating ... Read more
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating ... Read more
Product Details
Publisher
HarperCollins Publishers Inc United States
Number of pages
320
Format
Paperback
Publication date
2004
Condition
New
Weight
261g
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780060081997
SKU
V9780060081997
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Al Ries
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek ... Read more
Reviews for The Fall of Advertising and the Rise of PR
The Rieses don't expect brand advertising to go away, but argue that it should be reserved for promoting mature brands
Harvard Business Review The book makes a plausible case in an engaging, example-rich style.
Harvard Business Review
Harvard Business Review The book makes a plausible case in an engaging, example-rich style.
Harvard Business Review