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The Customer Experience Book: How to design, measure and improve customer experience in your business
Alan Pennington
€ 23.99
€ 17.80
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Description for The Customer Experience Book: How to design, measure and improve customer experience in your business
Paperback. Num Pages: 232 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 191 x 16. Weight in Grams: 356.
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: * Why customer experience is so important in business ... Read more
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: * Why customer experience is so important in business ... Read more
Product Details
Publisher
FT Press
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
232
Place of Publication
Harlow, United Kingdom
ISBN
9781292148465
SKU
V9781292148465
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-5
About Alan Pennington
Alan Pennington is a Global Customer Experience/Redesign Guru. He was Managing Director and co-founder of Mulberry Consulting the Number One CE business globally and Executive Chair of 'Experience by Design' a South African based venture. He has worked with a wide range of businesses, including financial services, travel, retail, public sector and education both in B2B and B2C, including Emirates, ... Read more
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