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A Master Class in Brand Planning: The Timeless Works of Stephen King
Judie Lannon
€ 50.15
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Description for A Master Class in Brand Planning: The Timeless Works of Stephen King
Hardcover. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. Editor(s): Lannon, Judie; Baskin, Merry. Num Pages: 396 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 250 x 166 x 28. Weight in Grams: 818.
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.
The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to ... Read more
The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.
Show LessProduct Details
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
396
Condition
New
Number of Pages
400
Place of Publication
New York, United States
ISBN
9780470517918
SKU
V9780470517918
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Judie Lannon
Stephen King was a genuinely original thinker. He began his career in JWT (J. Walter Thompson) in London in 1959, retired from the agency in 1988 and spent the next 4 yeas at WPP. In addition, he spent 7 years as a director of the Henley Centre and was a Visiting Professor of Marketing at the Cranfield School of Management. ... Read more
Reviews for A Master Class in Brand Planning: The Timeless Works of Stephen King
"Every planner needs this book - and the brave ones will give it to their clients, too." (Admap, November 2007) "A valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking." (Retail & Leisure International, December 2007) "...a good book to keep beside your desk...it will help to clear the mind ... Read more