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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
€ 244.91
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Description for Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
Hardback. Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Num Pages: 464 pages, tables, figures, bibliography, name index, subject index. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 261 x 187 x 33. Weight in Grams: 1094.
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated ... Read more
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated ... Read more
Product Details
Format
Hardback
Publication date
2010
Publisher
Taylor & Francis Ltd United States
Number of pages
464
Condition
New
Number of Pages
512
Place of Publication
London, United Kingdom
ISBN
9780765623638
SKU
V9780765623638
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
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