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Is it all About Image?: How PR works in Architecture
Laura Iloniemi
€ 62.08
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Description for Is it all About Image?: How PR works in Architecture
Paperback. Publicity is essential for keeping any architectural practice afloat - whether ita s on a local or global level. Add to this the thornier problems of legal constraints regarding self--promotion and the varying publicity needs of large and small firms - and the problem of generating publicity is complicated, indeed. Series: Architecture in Practice. Num Pages: 224 pages, Illustrations (some col.), ports. (some col.). BIC Classification: AM; KJSP. Category: (P) Professional & Vocational. Dimension: 240 x 168 x 16. Weight in Grams: 608.
Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation and reputation. This is the first comprehensive and accessible guide for any archite who wants to wise up on their PR.
Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation and reputation. This is the first comprehensive and accessible guide for any archite who wants to wise up on their PR.
The book reveals varying forms of PR support and looks at how these operate within a variety of office cultures, letting you in on what happens behind the scenes. Anecdotal evidence of what can work for you provides first hand evidence which steers clear of corporate style bullet point guidelines. Thus, case studies, interviews of publicists and also the press is used to corroborate ... Read more
- This is the first book to give a comprehensive and accessible account of the way publicity can work for architectural firms of any size
- It is illustrated with case studies of the way that very different architectural projects have been promoted worldwide, from the Guggenheim to the wobbly bridge
- Provides essential information on the way that publicity can be dealt with in small and large offices alike
- Features interviews with people who are working in PR at every level, from individuals working alone to large practices with entire PR departments
Product Details
Format
Paperback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
224
Condition
New
Series
Architecture in Practice
Number of Pages
224
Place of Publication
, United States
ISBN
9780470866900
SKU
V9780470866900
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Laura Iloniemi
Laura Iloniemi is a specialist in architectural PR. Born in Finland, she founded her own agency in London in 1996. She has worked with clients such as Arup Associates and Ushida Findlay Architects, who are featured in the book. Iloniemi has studied architectural philosophy at Cambridge University and arts promotion at L’École du Louvre in Paris.
Reviews for Is it all About Image?: How PR works in Architecture
"...a behind-the-scenes quest for all the strategies that allow many architects to build a reputation..." (Label, Autumn 2005)