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Hospitality Branding
Chekitan S. Dev
€ 18.99
€ 17.96
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Description for Hospitality Branding
Paperback. Series: Cornell Hospitality Management: Best Practices. Num Pages: 192 pages. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 204 x 129 x 12. Weight in Grams: 198.
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence ... Read more
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence ... Read more
Product Details
Publisher
Cornell University Press United States
Number of pages
128
Format
Paperback
Publication date
2012
Series
Cornell Hospitality Management: Best Practices
Condition
New
Number of Pages
192
Place of Publication
Ithaca, United States
ISBN
9780801478192
SKU
V9780801478192
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Chekitan S. Dev
Chekitan S. Dev is professor of marketing at the Cornell University School of Hotel Administration in the SC Johnson College of Business. Chekitan S. Dev is professor of marketing at the Cornell University School of Hotel Administration in the SC Johnson College of Business.
Reviews for Hospitality Branding
This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for professionals.
Nakul Anand, Executive Director, ITC Ltd. Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights ... Read more
Nakul Anand, Executive Director, ITC Ltd. Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights ... Read more