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FT Essential Guide to Business Writing
Ian Atkinson
€ 20.17
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Description for FT Essential Guide to Business Writing
Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to ... Read more
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to ... Read more
Product Details
Publisher
Pearson Education Limited United Kingdom
Number of pages
184
Format
Paperback
Publication date
2011
Series
The FT Guides
Condition
New
Number of Pages
184
Place of Publication
Harlow, United Kingdom
ISBN
9780273761136
SKU
V9780273761136
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Ian Atkinson
Ian Atkinson is a multi award-winning creative director at one of the UK's biggest agency groups. He's written copy in every major medium and for some of the best-known brands in their sectors including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. He's also written, edited or critiqued hundreds of business proposals, ... Read more
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