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Branded Customer Service
Janelle Barlow
€ 24.99
€ 21.31
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Description for Branded Customer Service
Paperback. Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service. Num Pages: 264 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 151 x 228 x 18. Weight in Grams: 388.
Product Details
Format
Paperback
Publication date
2006
Publisher
Berrett-Koehler United States
Number of pages
264
Condition
New
Number of Pages
264
Place of Publication
San Francisco, United States
ISBN
9781576754047
SKU
V9781576754047
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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