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Brand Vision: How to Energize Your Team to Drive Business Growth
David Taylor
€ 41.99
€ 32.20
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Description for Brand Vision: How to Energize Your Team to Drive Business Growth
Hardcover. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Num Pages: 284 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 191 x 21. Weight in Grams: 716.
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:
- Searching for true insight: creating a springboard for visioning ... Read more
- The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle'
- Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers
- Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement
Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.
Show LessProduct Details
Format
Hardback
Publication date
2006
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
284
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780470028353
SKU
V9780470028353
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Taylor
David Taylor is Founder and Managing Partner of thebrandgym, a network of brand coaches that helps teams develop an inspiring vision and the action plans to turn it into growth. David was recently named by the CIM as one of the world’s 50 top marketing thinkers. He has worked with many acclaimed companies including T-Mobile, Unilever, Kraft, the BBC ... Read more
Reviews for Brand Vision: How to Energize Your Team to Drive Business Growth
"…what Taylor has done…is set out a process to achieve exactly what the book says: create a brand vision…" (Brand Strategy, March 2007)