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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
€ 32.99
€ 27.73
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Description for Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand ... Read more
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2011
Condition
New
Weight
324g
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780749462994
SKU
V9780749462994
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Matt Haig
Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).
Reviews for Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
"An entertaining and useful read. As a ready crib for the most famous brand foul-ups, this book is hard to beat."
The Financial Times
"This book is a lot of fun. Haig wants to educate as well as to entertain, and at this he succeeds."
Journal of Consumer Marketing
The Financial Times
"This book is a lot of fun. Haig wants to educate as well as to entertain, and at this he succeeds."
Journal of Consumer Marketing