4%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
Global Brands: The Evolution of Multinationals in Alcoholic Beverages
Teresa Da Silva Lopes
€ 51.99
€ 49.94
FREE Delivery in Ireland
Description for Global Brands: The Evolution of Multinationals in Alcoholic Beverages
hardcover. Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands. Series: Cambridge Studies in the Emergence of Global Enterprise. Num Pages: 326 pages, 21 tables. BIC Classification: KJS; KJVG; KNDF. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 25. Weight in Grams: 636.
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global ... Read more
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global ... Read more
Product Details
Format
Hardback
Publication date
2007
Publisher
Cambridge University Press United Kingdom
Number of pages
326
Condition
New
Series
Cambridge Studies in the Emergence of Global Enterprise
Number of Pages
326
Place of Publication
Cambridge, United Kingdom
ISBN
9780521833974
SKU
V9780521833974
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-14
About Teresa Da Silva Lopes
Teresa da Silva Lopes is a Senior Lecturer in the School of Business and Management at Queen Mary, University of London. She has previously taught at the University of Oxford and Universidade Católica Portuguesa. She is the author of numerous publications on international business history, marketing history, and other topics in journals such as Business History, Business History Review, and ... Read more
Reviews for Global Brands: The Evolution of Multinationals in Alcoholic Beverages
"Teresa da Silva Lopes has produced a comprehensive book on the history and expansion of the international alcoholic beverages industry, focusing on the development of global brands. The author demonstrates a profound understanding of the complex nature of this industrial development and of the economic theories of international business. Reading of this book, written in a very precise ... Read more