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Gordon Torr - Managing Creative People: Lessons in Leadership for the Ideas Economy - 9780470726457 - V9780470726457
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Managing Creative People: Lessons in Leadership for the Ideas Economy

€ 38.81
FREE Delivery in Ireland
Description for Managing Creative People: Lessons in Leadership for the Ideas Economy Hardcover. This is essential reading for everyone involved in creative business, from CEOs frustrated with the unpredictability of creativity to creatives frustrated with the narrow focus of management pragmatism. The creative economy represents a significant slice of contemporary business. Num Pages: 318 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 646.
A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.

 

In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of ideas in the modern organisation.  

 

The curse of the brainstorm, the commoditisation of creative talent, the deskilling of the imagination, the startling inadequacies of ... Read more

This book sets out to address the black hole that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company.

A handbook of tools, techniques, methods and practical ideas whose USP is a framework for thinking about efficient creative management – how to extract value from creative time.  Gordon Torr presents a logical argument that puts in place the building blocks of the author’s knowledge and experience towards the final architecture.

We need them as never before.  And we know that they’re somehow different.  Yet the productive management of creative people is an almost totally neglected science. I doubt if there’s a single industry that wouldn’t gain immediate advantage from Gordon Torr’s scrupulous and enlightening detective work.”


-  Jeremy Bullmore

 

 

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Product Details

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
318
Format
Hardback
Publication date
2008
Condition
New
Weight
665g
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780470726457
SKU
V9780470726457
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Gordon Torr
Artist, journalist and musician, Gordon Torr has lived and worked in South Africa, Mexico and the UK. He was Creative Director of one of the world’s biggest advertising agencies before launching his consultancy, The Unfactory, which specialises in the organization and management of creative sector companies. www.gordontorr.com Cover design by Dennis Field

Reviews for Managing Creative People: Lessons in Leadership for the Ideas Economy
"a breath of fresh air". (Financial Times, Thursday 10th April 2008)  

Goodreads reviews for Managing Creative People: Lessons in Leadership for the Ideas Economy


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