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Essentials of Global Marketing
Svend Hollensen
€ 90.03
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Description for Essentials of Global Marketing
Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Product Details
Publisher
Pearson Education Limited United Kingdom
Number of pages
560
Format
Paperback
Publication date
2012
Condition
New
Weight
1033g
Number of Pages
560
Place of Publication
Harlow, United Kingdom
ISBN
9780273756545
SKU
V9780273756545
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-5
About Svend Hollensen
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.
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