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For God, Country, and Coca-Cola
Mark Pendergrast
€ 24.99
€ 22.98
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Description for For God, Country, and Coca-Cola
Paperback.
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
Product Details
Format
Paperback
Publication date
2013
Publisher
The Perseus Books Group United States
Number of pages
523
Condition
New
Number of Pages
560
Place of Publication
, United States
ISBN
9780465029174
SKU
V9780465029174
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Mark Pendergrast
Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as Coca-Cola Row." Pendergrast is also the author of Uncommon Grounds Inside the Outbreaks Mirror, Mirror Victims of Memory Jack and the Bean Soup and Japan's Tipping Point. He lives in Colchester, Vermont.
Reviews for For God, Country, and Coca-Cola
A NEW YORK TIMES "NOTABLE BOOK OF THE YEAR" "A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever."
New York Observer "Marvelously entertaining history."
Los Angeles Times "In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history ... Read more
New York Observer "Marvelously entertaining history."
Los Angeles Times "In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history ... Read more