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3%OFFSandra Holtzman - Lies Startups Tell Themselves to Avoid Marketing - 9781590791073 - V9781590791073
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Lies Startups Tell Themselves to Avoid Marketing

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Description for Lies Startups Tell Themselves to Avoid Marketing Paperback. Num Pages: 144 pages, b/w illus & tables. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 252 x 173 x 9. Weight in Grams: 290.
So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh&#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a ... Read more

Product Details

Format
Paperback
Publication date
2007
Publisher
Select Books Inc United States
Number of pages
144
Condition
New
Number of Pages
144
Place of Publication
New York, United States
ISBN
9781590791073
SKU
V9781590791073
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-37

About Sandra Holtzman
Sandra Holtzman founded Holtzman Communications, LLC in 1997. She has over 20 years of expertise in virtually every area of pharmaceutical advertising (ethical, OTC, DTC) in every medium and has worked in information technology, nanotech, chemical, emerging and converging technologies, consumer advertising (including the launch team of the Acura car), news, and the feature and industrial film business. Sandra is ... Read more

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