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Beyond Spin: The Power of Strategic Corporate Journalism
Markos Kounalakis
€ 34.99
€ 25.21
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Description for Beyond Spin: The Power of Strategic Corporate Journalism
Paperback. Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis. Series: A Jossey Bass title. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFD; KJC; KJP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 18. Weight in Grams: 446.
Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.
Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.
Product Details
Format
Paperback
Publication date
1999
Publisher
John Wiley & Sons Inc United States
Number of pages
256
Condition
New
Series
A Jossey Bass title
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780787945503
SKU
V9780787945503
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Markos Kounalakis
MARKOS KOUNALAKIS, a veteran print and network broadcast journalist, has covered wars and revolutions, both civil and technological, and written for Newsweek, the Wall Street Journal, and the Los Angeles Times. He is the author of Defying Gravity: The Making of Newton (1993) and lives in San Francisco. email: NewsScribe@aol.com DREW BANKS, SGI's director of employee communications and integrated performance ... Read more
Reviews for Beyond Spin: The Power of Strategic Corporate Journalism
"This book shows how to do 'corporate journalism' with sensitivity, realism and humor. It delivers a tone of practical hope, including specific actions you can take right now to make your company a better place and a better space."
Robert Johansen, president, Institute for the Future "Finally, a precise step-by-step guide for America's flacks that explains how ... Read more
Robert Johansen, president, Institute for the Future "Finally, a precise step-by-step guide for America's flacks that explains how ... Read more