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How to Kill a Unicorn: And Build the Bold Ideas That Make it to Market, Drive Growth and Transform Industries
Mark Payne
€ 19.99
€ 14.52
FREE Delivery in Ireland
Description for How to Kill a Unicorn: And Build the Bold Ideas That Make it to Market, Drive Growth and Transform Industries
Paperback. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges. Num Pages: 296 pages, B&W diagrams. BIC Classification: KJD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 136 x 22. Weight in Grams: 368.
It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies.
Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up, lacking the 'How' to go with the 'Wow'. Using a unique two-sided approach to innovation involving both the Money and the Magic and in the process turning traditional orthodoxies about brainstorming on their head, Mark Payne reveals ... Read more
Product Details
Publisher
Nicholas Brealey Publishing
Format
Paperback
Publication date
2015
Condition
New
Weight
367g
Number of Pages
304
Place of Publication
, United Kingdom
ISBN
9781857886283
SKU
V9781857886283
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Mark Payne
As the co-founder, President and Head of Idea Development of Fahrenheit 212, Mark Payne draws on his twenty plus years of experience in the creation of new products, new brands and new businesses. Among the great companies he's had the pleasure to work with are Procter & Gamble, Nestle, Samsung, Coca-Cola, Toyota, Best Buy, Lowe's, Campbell's Soup, Citibank and Starbucks. ... Read more
Reviews for How to Kill a Unicorn: And Build the Bold Ideas That Make it to Market, Drive Growth and Transform Industries
[A] very readable and insightful book. Payne presents a good selection of models and tools, along with some well-chosen case studies that will help innovators.
The Irish Times
A superb new analysis of 21st-century innovation. Mark Payne is able to take us on a journey that might mean you could collect the pot of gold at the end ... Read more
The Irish Times
A superb new analysis of 21st-century innovation. Mark Payne is able to take us on a journey that might mean you could collect the pot of gold at the end ... Read more