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Creative Strategy: A Guide for Innovation
William Duggan
€ 21.99
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Description for Creative Strategy: A Guide for Innovation
Paperback. Series: Columbia Business School Publishing. Num Pages: 176 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational. Dimension: 224 x 153 x 13. Weight in Grams: 254.
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for ... Read more
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for ... Read more
Product Details
Publisher
Columbia University Press
Format
Paperback
Publication date
2014
Series
Columbia Business School Publishing
Condition
New
Weight
254g
Number of Pages
176
Place of Publication
New York, United States
ISBN
9780231160537
SKU
V9780231160537
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About William Duggan
William Duggan is senior lecturer at Columbia Business School, where he teaches creative strategy in graduate and executive courses. He has given talks and workshops on creative strategy to thousands of executives from companies in countries around the world. His most recent book, Strategic Intuition, was named Best Strategy Book of the Year by Strategy+Business.
Reviews for Creative Strategy: A Guide for Innovation
A slim but persuasive guide to innovative thinking. Publishers Weekly With this book, you too can learn how to be a spearhead of innovation.
Steph Lippitt NY Creative Interns
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