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Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals
Adrian Ryans
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Description for Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals
Hardcover. Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. Num Pages: 272 pages, Illustrations. BIC Classification: KJF. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 20. Weight in Grams: 526.
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. ... Read more
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. ... Read more
Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
272
Format
Hardback
Publication date
2009
Condition
New
Weight
525g
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780470742976
SKU
V9780470742976
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Adrian Ryans
Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also ... Read more
Reviews for Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals
"...what this book does very well is to act as a checklist of how to gain a significant and meaningful understanding." (Admap, June 2009)