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Storytelling in Organizations
Laurence Prusak
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Description for Storytelling in Organizations
Paperback. Draws on why narrative and storytelling should be part of the mainstream of organizational and management thinking. Num Pages: 208 pages. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 11. Weight in Grams: 308.
This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations. The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.
Product Details
Publisher
Taylor & Francis Ltd United Kingdom
Place of Publication
Oxford, United Kingdom
Shipping Time
Usually ships in 4 to 8 working days
About Laurence Prusak
John Seely Brown divides his time between being the Chief Innovation Officer of 12 Entrepreneuring, an entrepreneurial operating company in San Francisco and the Chief Scientist of Xerox Corporation. In June of this year he stepped down from being the director of the Xerox Palo Alto Research Center (PARC), a position he held for the last ten ... Read moreyears. While head of PARC, Brown expanded the role of corporate research to include such topics as organizational learning, sociological studies of the workplace, complex adaptive systems and micro electrical mechanical system (MEMS). His personal research interests include digital culture, ubiquitous computing, design and organizational and individual learning. He was recently awarded the Industrial Research Institute Medal for outstanding accomplishments in technological innovation and is the co-author of a highly acclaimed book The Social Life of Information, published by Harvard Business School Press. In November 1996, he was selected as one of the world's ten Most Admired Knowledge Leaders (Teleos). John, or as he is often called-JSB-sits on numerous boards of directors and advisory boards, is a member of the National Academy of Education and a Fellow of the American Association of Artificial Intelligence. He received an A.B. degree from Brown University in math and physics and a Ph.D. from University of Michigan in computer science. John is an avid reader, traveler and motorcyclist. Part scientist, part artist and part strategist, JSB's views are unique and distinguished by a broad view of the human contexts in which technologies operate and a healthy skepticism about whether or not change always represents genuine progress. Program director for knowledge management at the World Bank, the massive international financial organization (it lends approximately $30 billion each year). He contributes to knowledge management and organizational learning publications and presents very frequently at leading professional management conferences. In November 2000, Katalina Groh launched a new educational series specifically designed to explore the power and practice of storytelling. Global reactions have been overwhelming. The first programs, An Art of Possibility and Radiating Possibility have been released to more than seventy-five countries in thirty-five languages. Katalina is working with organizations to explore and share the impact of storytelling. Her films and presentations create learning experiences which inspire transformation, behavioral change and new kinds of conversations which continue long after the sessions have ended. She focuses on practical tools and results as well as narrative transitions which inspire knowledge sharing, training and communication. Katalina Groh has written, produced, and directed documentaries and independent feature films for the past ten years. She helped launch New World Entertainment's educational division, New World Knowledge, where she wrote and produced award-winning educational programming. Her work is focused on new narrative structures for educational programs, communication, and the development of new models for content structure that would create new conversations and experiences. At college, Katalina studied finance and economics. Before becoming a filmmaker, she was a trader in bonds and currencies at the Chicago Board of Trade. Show Less
Reviews for Storytelling in Organizations
Storytelling In Organizations is brain food for managers who want to ascend to leadership positions. Melding four different perspectives, the authors make a compelling case to become a more relevant, powerful, and memorable communicator. By the time you finish the book you will be thinking differently and running to a mirror to practice, practice, practice. ... Read more
Jim Hatherley, author of 'Daring To Be Different, A Manager's Ascent To Leadership' Story telling is increasingly recognized as central to organizational life. This book draws on the expertise of four thought leaders in this area to help us all understand the role of narative and ways that we can best leverage stories in our own organizations. It is a must read for those looking for more effective approaches to knowledge sharing and transfer, large-scale change, employee socialization and leadership.
Rob Cross, Assistant Professor of Management at the University of Virginia and Author of The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations The authors weave a fascinating tale, one that took place at the Smithsonian and resulted in the unexpected- the lawyer, the film director, the scientist, and the historian all agreeing on the power of narrative and storytelling to compel people, as well as the organizations they manage, to change. I would highly recommend this to anyone dealing with the issue of organizational change.
Bruno Laporte, Manager, Knowledge and Learning, The Worldbank At the heart of Product Development are our consumers' stories of unmet needs and desires. In R&D, we utilize these stories to inspire breakthrough technical innovations and delightful new products that resonate with our consumers in their journeys toward happily ever after. This book provides wonderful tools to spark and leverage storytelling functionally and organizational to create collaborative work environments and authentic visions of what's possible.
Dr Jamesina A. Fitzgerald, VP Global Oral Care Manager & Scientist, Procter & Gamble Storytelling is the single most effective way to communicate a change in an organization. Through stories, people visualize events, understand concepts and engage both their hearts and minds. Vision and mission statements people read, walk out of a room, and two days later cannot remember. But tell them a story and they will not only remember, they will repeat it.
Stacy McCarthy, Director, Marketing and Strategy and Customer Communications, The Boeing Company In a world where all aspects of life are more integrated than ever a leaders' ability to connect with people is more critical than ever. We can no longer solely rely on connectedness through geography, culture or country, The sort of automatic connecting we were spoiled with. There are simply too many choices, too much change and too many ways of going your own way to blindly just do what you are told. Rather leadership today must connect with the deeper meaning that exists in every human soul. Storytelling in general and the authors in this book in particular, offers inspiring insights into the art and rewards of telling a story.
Mats Lederhausen, Managing Director, McDonald's Ventures, McDonald's Corporation President Business Development ...lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. - Journal for Quality & Participation Show Less
