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Alibaba´s World: How One Remarkable Chinese Company Is Changing the Face of Global Business
Porter Erisman
€ 11.99
€ 11.66
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Description for Alibaba´s World: How One Remarkable Chinese Company Is Changing the Face of Global Business
Paperback. Num Pages: 320 pages. BIC Classification: 1FPC; KJE. Category: (G) General (US: Trade). Dimension: 197 x 130. .
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack ... Read more
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack ... Read more
Product Details
Publisher
Pan Macmillan
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9781447290667
SKU
V9781447290667
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Porter Erisman
Prior to joining Alibaba in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an ... Read more
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