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Sports Sponsorship and Brand Development
Beck-Burridge, Martin; Walton, Jeremy
€ 64.41
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Description for Sports Sponsorship and Brand Development
Hardback. Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book looks at the partnership between the two companies that culminated in their victory at the World Rally Championship. Num Pages: 196 pages, biography. BIC Classification: KJS; KNGR; KNSP; WSPC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 10. Weight in Grams: 464.
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Product Details
Format
Hardback
Publication date
2000
Publisher
Palgrave Macmillan United Kingdom
Number of pages
196
Condition
New
Number of Pages
196
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333925409
SKU
V9780333925409
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Beck-Burridge, Martin; Walton, Jeremy
MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior lecturer in International Business at Henley Management College. He is author with Jeremy Walton of Britain's Winning Formula published by Macmillan. JEREMY WALTON has written twenty-eight books and is a freelance motoring journalist. He won the 1998 and 2000 American IAMC international awards for his work published in the ... Read more
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