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Brewed in Japan: The Evolution of the Japanese Beer Industry
Jeffrey W. Alexander
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Description for Brewed in Japan: The Evolution of the Japanese Beer Industry
Paperback. This book explores the many challenges that faced the early production and sale of beer in Japan, including its evolution from a uniquely Western beverage into a thoroughly domestic Japanese commodity by the post-Second World War era. Num Pages: 316 pages. BIC Classification: KNDF; WBXD2. Category: (G) General (US: Trade). Dimension: 228 x 153 x 20. Weight in Grams: 474.
Although Japan’s beer industry dates back nearly 145 years, to date there has been no English-language source documenting its origins, growth, and evolution. Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan explores beer’s steady rise to become today’s “beverage of the masses.” Alexander sheds light on the advent of Western-style taverns and beer gardens, the control of beer production by Japan’s Ministry of Finance during the Second World War, the rapid rise in women’s beer consumption postwar, and the continued dominance of long-surviving firms such as Asahi, Kirin, and Sapporo. ... Read more
Although Japan’s beer industry dates back nearly 145 years, to date there has been no English-language source documenting its origins, growth, and evolution. Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan explores beer’s steady rise to become today’s “beverage of the masses.” Alexander sheds light on the advent of Western-style taverns and beer gardens, the control of beer production by Japan’s Ministry of Finance during the Second World War, the rapid rise in women’s beer consumption postwar, and the continued dominance of long-surviving firms such as Asahi, Kirin, and Sapporo. ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
University of British Columbia Press
Condition
New
Number of Pages
316
Place of Publication
Vancouver, Canada
ISBN
9780774825054
SKU
V9780774825054
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Jeffrey W. Alexander
Jeffrey W. Alexander is an associate professor of history at the University of Wisconsin, Parkside, and author of Japan’s Motorcycle Wars: An Industry History (UBC Press, 2008).
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