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Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture
Natalia Milanesio
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Description for Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture
Paperback. Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Natalia Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence. Num Pages: 320 pages, , black & white illustrations. BIC Classification: 1KL; HBJK; HBTB; JFCA; JHMC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 18. Weight in Grams: 472.
Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Natalia Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence.
Her study reveals the scope of the remarkable transformations fuelled by the new market by examining the language and aesthetics of advertisement, the rise of middle- and upper-class anxieties, and the profound changes in gender expectations.
Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Natalia Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence.
Her study reveals the scope of the remarkable transformations fuelled by the new market by examining the language and aesthetics of advertisement, the rise of middle- and upper-class anxieties, and the profound changes in gender expectations.
Product Details
Format
Paperback
Publication date
2015
Publisher
University of New Mexico Press
Condition
New
Number of Pages
320
Place of Publication
Albuquerque, NM, United States
ISBN
9780826352422
SKU
V9780826352422
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Natalia Milanesio
Natalia Milanesio is an associate professor of history at the University of Houston in Texas, USA.
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