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Targeting Senior Voters
Susan Macmanus
€ 53.25
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Description for Targeting Senior Voters
Paperback. Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility. Num Pages: 256 pages, illustrations. BIC Classification: 1KBB; JPHF. Category: (G) General (US: Trade). Dimension: 228 x 147 x 15. Weight in Grams: 405.
Seniors are America's most dependable voters. They have more time, money, and interest on average than any other voter group and they turn out to vote at a greater rate in elections at every level—thus they are most coveted by all kinds of candidates seeking office. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with special needs such as limited sight, hearing, and mobility. This book describes the growing size and power of the senior electorate, reports national survey results on what seniors think about a variety of policy questions, and identifies the best ways to reach senior voters during election campaigns from the local to the national. An invaluable resource for a variety of readers, Targeting Senior Voters offers practical advice as well as trenchant analysis of trends that will affect all voters, officeholders, media, and senior service providers in election year 2000 and beyond.
Product Details
Format
Paperback
Publication date
2000
Publisher
Rowman & Littlefield United States
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
Lanham, MD, United States
ISBN
9780742501126
SKU
V9780742501126
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Susan Macmanus
Susan A. MacManus is Distinguished University Professor of Public Administration and Political Science at the University of South Florida in Tampa.
Reviews for Targeting Senior Voters
Targeting Senior Voters is right on target in shattering the myth that older voters are a monolithic group that can be made to fall in line by pressing certain 'hot buttons.' It's valuable reading for political professionals and anyone seeking insights into what makes America's most active, concerned citizens tick—and why, as the twenty-first century unfolds, winning their votes will be increasingly tricky....
Elliot Carlson, editor
AARP Bulletin
Targeting Senior Voters provides both practitioners and students of politics a rich, broad perspective on this critical segment of the electorate. As usual, Susan MacManus has done an excellent job identifying the hot buttons and pulling together relevant information. Candidates and political consultants would be wise to read it carefully before planning their next campaigns.
Ronald A. Faucheux, Ph.D., editor-in-chief
Campaigns & Elections
This book blends public opinion analysis, institutional and legal assessments, and strategic thinking to provide a sophisticated study of senior citizens' electoral behavior. Unlike many political how-to volumes, this one is firmly rooted in social science research. MacManus, an accomplished political scientist and a leading expert on Florida politics, covers an impressive array of relevant issues. This book will be valuable for several audiences including senior citizen advocates, campaign strategists, and political science and gerontology scholars.
CHOICE
Susan MacManus has produced a volume that contains the first and last word on seniors and politics—a kind of 'everything you ever wanted to know about senior citizenship but were too young to ask.' Given their extraordinarily high voter turnout rate, seniors are critically important in elections, and their views on issues and reactions to campaign techniques must be taken into account. MacManus pieces together a magnificent mosaic on seniors that is perfect for a general readership as well as a wide range of undergraduate and graduate classes in political science.
Larry J. Sabato, director, University of Virginia Center for Politics and author of The Kenneday Half-Century Targeting Senior Voters is right on target in shattering the myth that older voters are a monolithic group that can be made to fall in line by pressing certain 'hot buttons.' It's valuable reading for political professionals and anyone seeking insights into what makes America's most active, concerned citizens tick—and why, as the twenty-first century unfolds, winning their votes will be increasingly tricky.
Elliot Carlson, editor
AARP Bulletin
Elliot Carlson, editor
AARP Bulletin
Targeting Senior Voters provides both practitioners and students of politics a rich, broad perspective on this critical segment of the electorate. As usual, Susan MacManus has done an excellent job identifying the hot buttons and pulling together relevant information. Candidates and political consultants would be wise to read it carefully before planning their next campaigns.
Ronald A. Faucheux, Ph.D., editor-in-chief
Campaigns & Elections
This book blends public opinion analysis, institutional and legal assessments, and strategic thinking to provide a sophisticated study of senior citizens' electoral behavior. Unlike many political how-to volumes, this one is firmly rooted in social science research. MacManus, an accomplished political scientist and a leading expert on Florida politics, covers an impressive array of relevant issues. This book will be valuable for several audiences including senior citizen advocates, campaign strategists, and political science and gerontology scholars.
CHOICE
Susan MacManus has produced a volume that contains the first and last word on seniors and politics—a kind of 'everything you ever wanted to know about senior citizenship but were too young to ask.' Given their extraordinarily high voter turnout rate, seniors are critically important in elections, and their views on issues and reactions to campaign techniques must be taken into account. MacManus pieces together a magnificent mosaic on seniors that is perfect for a general readership as well as a wide range of undergraduate and graduate classes in political science.
Larry J. Sabato, director, University of Virginia Center for Politics and author of The Kenneday Half-Century Targeting Senior Voters is right on target in shattering the myth that older voters are a monolithic group that can be made to fall in line by pressing certain 'hot buttons.' It's valuable reading for political professionals and anyone seeking insights into what makes America's most active, concerned citizens tick—and why, as the twenty-first century unfolds, winning their votes will be increasingly tricky.
Elliot Carlson, editor
AARP Bulletin