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Strategic Alliances
Peter Lorange
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Description for Strategic Alliances
Paperback. Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. Num Pages: 304 pages, black & white illustrations. BIC Classification: 1D; 1FPJ; 1KBB; KJC; KJK; KJM; KJVB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 153 x 23. Weight in Grams: 470.
Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:
Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:
- An analysis of over 30 alliances in the US, Japan and Europe.
- A blueprint for successfully forming and implementing an alliance.
- Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.
Highly successful in hardback, this book is now available in paperback for undergraduate ... Read more
Show LessProduct Details
Format
Paperback
Publication date
1993
Publisher
Basil Blackwell Inc, US United States
Number of pages
304
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9781557864970
SKU
V9781557864970
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Peter Lorange
Peter Lorange is President of IMD, Lausanne, Switzerland. Formerly he was President of The Norwegian School of Management, and has taught at Wharton and MIT. He is a specialist in multinational management, strategic planning process, alliances and strategic control. Professort Lorange writes and lectures extensively in his subject area and is a consultant to numerous companies in the United States ... Read more
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