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Consumption Intensified: The Politics of Middle-Class Daily Life in Brazil
Maureen O´dougherty
€ 31.99
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Description for Consumption Intensified: The Politics of Middle-Class Daily Life in Brazil
Paperback. Examines how self-identified middle class Brazilians in Sao Paulo redefined their class during Brazil's economic crisis of 1981-1994. Illuminating the intricate relation between identity and local and global consumption, this work is suitable for students and scholars in anthropology and Latin American studies. Num Pages: 280 pages, 8 b&w photos, 1 map, 1 figure. BIC Classification: 1KLSB; JFCA; JFFT; JFSC. Category: (P) Professional & Vocational. Dimension: 5893 x 3963 x 19. Weight in Grams: 426.
Consumption Intensified examines how self-identified middle class Brazilians in São Paulo redefined their class during Brazil’s economic crisis of 1981–1994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen O’Dougherty explores both the logic and incoherence of middle- to upper-middle-class Brazilian life.
With the supports of middle-class living threatened—job security, quality education, home ownership, savings, ease of consumption—the means and meaning ... Read more
Consumption Intensified examines how self-identified middle class Brazilians in São Paulo redefined their class during Brazil’s economic crisis of 1981–1994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen O’Dougherty explores both the logic and incoherence of middle- to upper-middle-class Brazilian life.
With the supports of middle-class living threatened—job security, quality education, home ownership, savings, ease of consumption—the means and meaning ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
Duke University Press United States
Number of pages
280
Condition
New
Number of Pages
280
Place of Publication
North Carolina, United States
ISBN
9780822328940
SKU
V9780822328940
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Maureen O´dougherty
Maureen O’Dougherty is a Research Fellow at the Institute on Race and Poverty, University of Minnesota.
Reviews for Consumption Intensified: The Politics of Middle-Class Daily Life in Brazil
“An outstanding book. . . . The first extensive treatment in English of the problems of Brazilian modernity and consumerism.”—Richard Wilk, Indiana University “This fascinating and important book is based on a solid foundation of fieldwork and research. O’Dougherty introduces new paradigms and new approaches, and not just for Brazilianists.”—Timothy Burke, Swarthmore College