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Beam, Straight Up
Fred Noe
€ 23.99
€ 19.77
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Description for Beam, Straight Up
Hardcover. An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. Num Pages: 206 pages, illustrations. BIC Classification: 1KBB; KJ; KNDF. Category: (P) Professional & Vocational. Dimension: 183 x 136 x 22. Weight in Grams: 292.
An insider's look at the Jim Beam brand, from a 7th generation Master Distiller
An insider's look at the Jim Beam brand, from a 7th generation Master Distiller
Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow ... Read more
- Includes details of Fred Noe's life on the road, spreading the bourbon gospel
- Describes Fred's journey to becoming the face of one of America's most iconic brands
- Shares a simple primer on how bourbon is made
- Offers cocktail and food recipes
For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.
Show LessProduct Details
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Number of pages
206
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9781118378366
SKU
V9781118378366
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Fred Noe
FRED NOE is the great-grandson of the legendary distiller, Jim Beam, as well as Beam Inc.’s Global Brand Ambassador and Master Distiller. He is the seventh-generation distilling Beam. JIM KOKORIS is a longtime family friend, spokesperson, and publicist for the Beams. He is also the author of three novels: The Rich Part of Life, Sister North, and The ... Read more
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