“The volume's scope suggests how daunting the editors' task was, and they do a credible job, addressing issues ranging from governmental policy to heritage tourism to the possibilities of virtual tourism in the 21st century.  This is a good introduction to the subject… what the authors do accomplish is significant, particularly for comparative tourism studies…Highly recommended.”  ·  Choice "The authors have set an ambitious aim when attempting to cover such a large area as the development of Japanese tourism, but this is a well written book full of useful information, which reflects the obvious deep insight of the authors into Japanese tourism, past and present… This market is very important but has remained, until now, to a large extend, unexplained."  ·  Monika Rulle, Ernst-Moritz-Arndt-University Greifswald “Japanese Tourism is a much welcomed and needed contribution to the field of tourism studies. Japan has long been a major source of international tourists, and is an increasingly more important destination, as well. This is one of the few books on Japanese tourism available to an international audience, and may be the only one that gives a comprehensive view of both domestic and international travel, including historical, economic and cultural perspectives. Funck and Cooper’s insights are must reading for anyone interested in the role of tourism in contemporary Japan.”  ·  Alan A. Lew, Northern Arizona University