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David Jones - The Aha! Moment: A Scientist´s Take on Creativity - 9781421403311 - V9781421403311
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The Aha! Moment: A Scientist´s Take on Creativity

€ 37.26
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Description for The Aha! Moment: A Scientist´s Take on Creativity Paperback. As Jones shows, it can often pay to take an absurd idea seriously. Num Pages: 280 pages, 47, 8 black & white halftones, 39 black & white line drawings. BIC Classification: PDZ; PH. Category: (G) General (US: Trade). Dimension: 227 x 151 x 18. Weight in Grams: 378.
This book is about having ideas and-a much longer haul-making them work. David Jones, best known for his Daedalus column, tells many stories about creators and their creations, including his own fantastical-seeming contributions to mainstream science-such as unrideable bicycles and chemical gardens in space. His theory of creativity endows each of us with a Random-Ideas Generator, a Censor, and an Observer-Reasoner. Jones applies the theory to a wide range of weird scientific experiments that he has conducted for serious scientific papers, for challenging printed expositions, and for presentations to a TV audience. He even suggests new ones, not yet ... Read more

Product Details

Publisher
Johns Hopkins University Press United States
Number of pages
280
Format
Paperback
Publication date
2012
Condition
New
Weight
377g
Number of Pages
280
Place of Publication
Baltimore, MD, United States
ISBN
9781421403311
SKU
V9781421403311
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50

About David Jones
Now retired, David Jones continues to publish challenging articles, mostly for Chemistry World. He has worked in academia, industry, and television. A constant stimulus for his creativity was his weekly Daedalus column, probably the longest-running joke in science. Daedalus was the court jester in the Palace of Science; he appeared in New Scientist, Nature, and the ... Read more

Reviews for The Aha! Moment: A Scientist´s Take on Creativity
The Aha! Moment is not bogged down with scientific detail and tech talk; in fact, it asks a multitude of absurd questions meant to promote innovative and logical brainstorming. Jones gives dozens of examples from his own body of work... While his examples dominate more than half of the book, they are intriguing and stimulating, acting as a means to ... Read more

Goodreads reviews for The Aha! Moment: A Scientist´s Take on Creativity


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