The Brain is Wider Than the Sky: Why Simple Solutions Don´t Work in a Complex World
Bryan Appleyard
A brand-new book from the award-winning SUNDAY TIMES journalist Brian Appleyard.
Simplicity has become a brand and a cult. People want simple lives and simple solutions. And now our technology wants us to be simpler, to be 'machine readable'. From telephone call trees that simplify us into a series of 'options' to social networks that reduce us to our purchases and preferences, we are deluged with propaganda urging us to abandon our irreducibly complex selves.
At the same time, scientists tell us we are 'simply' the products of evolution, nothing more than our genes. Brain scanners have inspired neuroscientists to claim they are close to cracking the problem of the human mind. 'Human equivalent' computers are being designed that, we are told, will do our thinking for us. Humans are being simplified out of existence.
It is time, says Bryan Appleyard, to resist, and to reclaim the full depth of human experience. We are, he argues, naturally complex creatures, we are only ever at home in complexity. Through art and literature we see ourselves in ways that machines never can. He makes an impassioned plea for the voices of art to be heard before those of the technocrats. Part memoir, part reportage, part cultural analysis, THE BRAIN IS WIDER THAN THE SKY is a dire warning about what we may become and a lyrical evocation of what humans can be. For the brain is indeed wider than the sky.
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About Bryan Appleyard
Reviews for The Brain is Wider Than the Sky: Why Simple Solutions Don´t Work in a Complex World
Steve Fuller
THE LITERARY REVIEW
an acerbic expose of the empty promise of the computer age.
James McConnachie
THE SUNDAY TIMES
Brian Appleyard's 'The Brain is Wider than the Sky' is a beautifully written defence of human complexity in the face of the corporate mechanisation of our lives. If you are frustrated by automated queuing, this is one for you.
Michael Burleigh
THE SUNDAY TELEGRAPH SEVEN Magazine
Appleyard is scientifically literate, vigorous and intelligent...Appleyard's meditation is essential reading.
Simon Ings
THE OBSERVER
Bryan Appleyard is our foremost guide to understanding contemporary culture. This exploration of what it means to be human today grips the reader from the first page.
John Gray There are great science writers and there are great arts writers - and then there's Bryan Appleyard. He's both
John Humphrys Bryan Appleyard is that rarest of rare birds, a journalist who can mine factual subjects for their poetic resonance right across the spectrum. He is our main man for this kind of writing
Clive James One of the most interesting, curious, cultured and trenchant writers on this planet
Nassim Nicholas Taleb, author of The Black Swan Appleyard is a gifted writer, able to explain both the beauty of a Hockney drawing and the mathematical unit used to measure how many computations processors like our brains are capable of performing...it's always fascinating, and always clearly expressed.
Helen Lewis-Hasteley
NEW STATESMAN
In an engaging style, drawing on personal meetings with key figures, cultural analysis and scientific evidence from a wide variety of areas, Appleyard explains how simplification, whereby technology provides simple solutions to complex problems, has been unable to capture the full depth and complexity of human experience...A fascinating and informative read.
GOOD BOOK GUIDE
An admirably sceptical guide, with a superb journalist's eye for detail, Appleyard makes an engaging prophet.
THE SUNDAY TIMES
A sagacious and timely riposte to contemporary thinking.
THE LADY
With a scientific and philosophical approach Appleyard's polemic - to listen to the voices of art rather than technocrats - is intelligent and convincing.
BIG ISSUE IN THE NORTH