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Statistical Methods in Customer Relationship Management
V. Kumar
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Description for Statistical Methods in Customer Relationship Management
Hardcover. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. Num Pages: 286 pages, Illustrations. BIC Classification: KJMV7; PBT. Category: (P) Professional & Vocational. Dimension: 237 x 153 x 19. Weight in Grams: 498.
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: * Provides an overview of ... Read more
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: * Provides an overview of ... Read more
Product Details
Publisher
John Wiley and Sons Ltd United States
Number of pages
286
Format
Hardback
Publication date
2012
Condition
New
Weight
572g
Number of Pages
286
Place of Publication
Hoboken, United States
ISBN
9781119993209
SKU
V9781119993209
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About V. Kumar
Dr. V. Kumar, Center for Excellence in Brand and Customer Management (CEBCM), and Director of the PhD Program in Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA. Dr. J. Andrew Petersen, Marketing and Assistant Director for the Center of Integrated Marketing and Sales (CIMS), Kenan-Flagler Business School, University of North Carolina at ... Read more
Reviews for Statistical Methods in Customer Relationship Management
Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book. (Zentralblatt MATH, 1 May 2013)