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19%OFFMatthew D. Lieberman - Social: Why Our Brains are Wired to Connect - 9780198743811 - V9780198743811
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Social: Why Our Brains are Wired to Connect

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Description for Social: Why Our Brains are Wired to Connect Paperback. Being social is as fundamental to our survival as our ability to navigate the world through vision and reason. In this book, Matthew Lieberman draws on the latest research in the newly emerging field of social cognitive neuroscience to show that social interaction has moulded the evolution of our brains: we are wired to be social. Num Pages: 384 pages. BIC Classification: JFFP; JMH; PSAN. Category: (G) General (US: Trade). Dimension: 198 x 129 x 24. Weight in Grams: 286.
Why are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as 'fair' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of 'social cognitive neuroscience' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s. Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, ... Read more

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Oxford University Press
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Oxford, United Kingdom
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About Matthew D. Lieberman
Matthew D. Lieberman is Professor at the Social Cognitive Neuroscience Laboratory at the University of California, Los Angeles.

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