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Writing Health Communication: An Evidence-based Guide
Charles Abraham
€ 46.99
€ 46.18
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Description for Writing Health Communication: An Evidence-based Guide
Paperback. A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals. Editor(s): Abraham, Charles; Kools, Marieke. Num Pages: 200 pages, black & white illustrations, colour illustrations, figures. BIC Classification: CBW; MB. Category: (U) Tertiary Education (US: College). Dimension: 240 x 169 x 11. Weight in Grams: 354.
Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand:
Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand:
(i) how people read and process information,
(ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour.
Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:
- Message framing,
... Read moreProduct Details
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
200
Format
Paperback
Publication date
2011
Condition
New
Weight
354g
Number of Pages
200
Place of Publication
London, United Kingdom
ISBN
9781847871862
SKU
V9781847871862
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-6
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