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Writing Copy For Dummies
Jonathan Kranz
€ 20.99
€ 17.90
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Description for Writing Copy For Dummies
Paperback. Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes. Num Pages: 384 pages, Illustrations. BIC Classification: CBW. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 189 x 21. Weight in Grams: 702.
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: ... Read more
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: ... Read more
Product Details
Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2004
Condition
New
Weight
701g
Number of Pages
384
Place of Publication
, United States
ISBN
9780764569692
SKU
V9780764569692
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jonathan Kranz
Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.
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